Allowing clients to zoom in and out of their portfolio data is a key Client Portal best practice
At a glance
- Clients demand context and transparency over their portfolio data
- Secure client portal software is the best way to deliver context and transparency
- Create transparency by allowing clients to zoom into the detail
- Create context by zooming out to overviews and helicopter views
Client reporting goes digital
Most Asset and Wealth managers realise that - like all customer interactions - portfolio reports and valuations must be digital-first. Firms distributing Quarterly Valuations on a PDF are already behind the curve. Those sending them via post or email are significantly disadvantaged as they risk undermining their brand.
The best Client Portal software follows a set of best practices and patterns: secure access and account management; interactive, animated charting; fully responsive and mobile-friendly experiences. The most advanced even use analytics to measure engagement and profile clients.
Client portal best practice
It’s easy to lose track of the big picture when assessing client portal vendors. How do you know what is needed from a client portal, and how would you provide it?
Our Asset and Wealth Management clients tell us that the most typical informational needs are Clarity and Context (also Convenience, to be addressed in a follow-up post).
Clarity is about getting access to the detail. A key function of the Client Portal is the ability to "zoom in" from account to portfolio and then into individual holdings. Users should be able to search through securities and transactions, to understand their position at a granular level.
Context is about seeing the whole picture. Your Client Portal should allow users to "zoom-out" to a full picture of their wealth. Sometimes called a "helicopter view", this allows clients to take in an overview of their position, its broad constituent parts, and how it moves over time.
Does your Client Portal measure up?
Zooming in/out is just one example of Client Portal Best Practice. Many companies settle for generic or non-specialist systems, resulting in poor experiences that fail to deliver context (pages of raw tables) or clarity (infrequent and incomplete data).
Invessed believe in client-centric thinking. Begin with what your clients need then develop the tools to deliver it. Following a set of best practices will help you meet the needs of the most demanding clients.
