Invessed is a complete client engagement platform for Financial Advisors and Wealth Managers, including Client Experience, Advisor Productivity, Financial Integrations and Crypto Custody suites.

HubSpot's customer relationship management (CRM) platform includes the necessary marketing, sales, service, and operations software to help your business grow. It allows businesses to store customer data, track interactions, and manage inbound marketing, sales, and customer service in a centralised system.

Dynamics 365 is a leading CRM and business application platform that connects your entire business. It has a proven record of delivering a 200%+ ROI over 3 years, including Sales and Marketing, Service, Finance, and Supply Chain Management.

DocuSign is a digital transaction management platform that eliminates manual paperwork by streamlining document workflows. It offers secure and legally binding electronic signatures, allowing users to sign and manage documents online. With DocuSign, businesses can speed up document processes, enhance collaboration, and ensure regulatory compliance.

Intelliflo is a Software as a Service (SaaS) platform that provides advisors and wealth management firms with access to financial advice. Intelliflo's technology helps streamline operations by managing workflows, addressing consumer and regulatory requirements, and facilitating the entire advice process to promote growth in the financial services industry.

Xplan is a financial planning and wealth management software designed for advisers. It allows firms to store and manage client data, analyse risk, and perform market research. Unlike generic CRM systems, Iress Xplan is specifically designed for wealth management and financial advice, offering unparalleled functionality in a single platform.

Salesforce is a cloud-based CRM software designed to help businesses find more prospects, manage customer relationships, and close more deals. With Salesforce, businesses can store and organise customer data, track sales opportunities, automate workflows, and analyse customer interactions. The platform is highly customisable and adaptable to different industries. One of its key features is Customer 360, which enables teams to have a shared view of customer information and build stronger relationships.

FE fundinfo is a platform that provides fund data, research, and analytics for investors and financial advisors. It offers real-time updates on prices, NAVs, and financial data. FE fundinfo also provides advanced reporting and customised reports to analyse investment strategies. The integration of Invessed with FE fundinfo combines both platforms to deliver a comprehensive investment solution.

Xero is an accounting software that provides a cloud-based platform for managing financial data, invoicing, and financial reporting. It is designed to simplify financial management processes and improve accuracy by automating tasks and providing real-time synchronisation with other applications.

Morningstar is a leading provider of independent investment research and data. They offer a wide range of financial information, including fund and stock analysis, ratings, performance metrics, risk analysis, and portfolio management tools. Morningstar's comprehensive database and expertise enable investors to make more informed decisions and manage their investments effectively.

Nexus from Pershing is a comprehensive wealth management platform that powers our middle and back office systems. It offers a wide range of investment products and services, including custody, trading, and clearing services. With their extensive resources and expertise, Pershing enables financial advisors and their clients to efficiently manage their investment portfolios and access real-time market data.

LSEG is a global financial markets infrastructure and data provider that offers trading services, market data, and technology solutions to a wide range of clients, including investors, traders, and issuers. It is recognized for its strong market infrastructure and deep liquidity, ensuring efficient and reliable trading.

FIS, also known as FIS Global, is a leading provider of financial technology platforms and services. They offer a wide range of solutions to help financial institutions streamline their operations and enhance their technology infrastructure. With their expertise in financial technology, FIS plays a key role in the integration with Invessed to provide a comprehensive solution for financial institutions.

Financial "super apps" are coming for your clients

Posted by: Theo Paraskevopoulos

07 April 2021

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So far, the investment industry has avoided disruption by Big Tech, but competition is beginning to emerge in the form of financial super apps

Key points

So far, the investment industry has avoided disruption by Big Tech
Competition is beginning to emerge in the form of financial super apps
Incumbent firms can defend their position if they play "digital offence"
Sophisticated digital-first Client Reporting is a key capability

Ripe for disruption?

Retailing will never be the same after Amazon, neither will advertising after Facebook and Google. Big Tech firms have reimagined entire industries, upending their competitive structures with a mix of data-enabled services and customer-centricity.

So far, Big Tech's foray into financial services has been limited to payments. Challenger banks and robo-advisors have made some splash, but they have not caused the level of disruption that would worry incumbent firms. This could be about to change.

Enter the financial "super apps"

Financial "super apps" have been mainstream in China for a while. Building on "base" services (chat, social, commerce), providers like WeChat and Alibaba bundled in payments, banking, and even investing. In 2020, Ant Financial (bundling in an investment platform), became the world's biggest FinTech, before regulators reigned it in.

More familiar brands are beginning to move in that direction. Starting with payments, PayPal, Stripe, and Square (which could be bundled with Twitter), financial super-apps are in active development. Payments and banking might be the starting point, but the juicy margins of the investment management industry are in their sights.

Play digital offense

How can Wealth and Asset Managers protect their business? While disruptors have tapped into clients' demand for innovation-driven convenience, the relentless pursuit of scale often results in bland and impersonal client service.

The adage that the best defence is attack holds true here, investment brands should play "digital offense", matching convenience without losing their edge in personal service. Client Portals are the best response to the "solution app". Client Portals are a convenient medium for investors that shine a light on the brand’s distinct personality and USPs.

“Super apps” can be as bland as out-of-town discounters. Bring your point of difference into your Client Portal App and show your investors how your values align.

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