Can we adjust our brand to reflect new Wealth Management norms?
Challenge
The average Wealth Manager and Private Bank client is getting younger and more diverse. They are more value- and ESG-conscious and have no time for traditional depictions of wealth or dry financial information.
To appeal to this audience, marketers must adjust their brands rapidly. The whole experience - both visual and written language - must evolve away from product promotion and towards stories that clients can connect with.
What are the pain-points?
Analysis
Break through silos
Communicate and encourage different departments to align to the new brand messages and positioning.
Work across regions
Ensure brand values translate across all relevant languages, and satisfy regulators in all relevant regions.
Channel consistency
With scale comes complexity, and firms need to remain consistent across web, mobile and other promotional channels.
A new digital platform as the cornerstone of our new brand.
Solution
Consolidated regional platforms
Realise enormous savings from consolidating websites from platforms, aligned across 7 regions and 4 languages.
Efficient content marketing
Reusable content blocks and functionality enforce consistent style and streamline work of editors and marketers.
On-going innovation and value realisation
Hosted on an optimised Azure environments, the solution fosters further digital innovation under an Agile framework.
Project profile
Quintet defines itself as “Europe’s only network of boutique private banks, building on the heritage and track record of strong domestic brands, with deep local knowledge and cross-border expertise”.
With over 2000 employees in 50 European cities and a history that spans half a century, Quintet is a complex organisation. In 2020, the firm overhauled its identity, and deployed a new Digital Experience Platform (DXP) to align brand values across the business.
More at quintet.com
