Can we evolve fund marketing from products to story-telling?
Challenge
Traditional fund distribution via financial advisors is a product-led sales process, the conversation dominated by metrics and projections. Many investors find these conversations tedious and fail to make a connection.
As asset managers establish direct contact with investors, fund marketers can transform client interaction, shifting focus wrapping products in compelling narratives. Using technology and data, markers can create personalise narratives that investors can connect with.
What are the pain-points?
Analysis
Engage investors
Removing intermediaries and establishing direct contact with investors requires new marketing thinking.
Automate fund reporting
Data sourcing and management is a challenge compounded by regulatory and technical complexities.
Personalise content
Deliver a “segment of one” digital experience requires new toolkit that can combine content, data and technology.
Embedded Fund Portal to evolve marketing communications
Solution
Fund reporting
Personalisation-enabled fund explorer, drilling into interactive fund factsheets with full suite of charting and data visualisations.
Documents library
Central distribution hub for the entire range of marketing and regulatory documents, easily accessible through an intelligent taxonomy system.
Fully embedded
The Fund Portal is fully embedded in the website, connected to the CMS for data sourcing and editorial control.
Project profile
Momentum Global Investment Management is a leading London-based asset manager. The firm designs, builds and manages outcome-based investment solutions, delivered through multi-asset portfolios and tailored client solutions.
Driven by the need to combine fund data with engaging content and narrative, we build an Umbraco content platform with a dedicated Fund Portal based the Invessed platform.
More at momentum.co.uk
